Our partners offer valuable expertise and resources to improve the way we address key environmental and social issues. These are selected to help us deliver on our sustainability strategy.
We’re working closely with Alzheimer's Society to ensure we protect vulnerable customers from financial exclusion and loss of independence. We’re delivering training and awareness sessions for our employees to improve their knowledge and ability to support people affected by dementia. Our commitment is that at least 50% of our colleagues will become Dementia Friends by 2020 . Together with Alzheimer’s Society, we’ve also created a steering group — made up of people living with or affected by dementia — to advise us on how to be a dementia-friendly bank, including reviewing our products, services, and digital access.
As our official charity partner, we focus our fundraising and volunteering on supporting Alzheimer’s Society. Since 2019, our colleagues have raised almost £1 million through fundraising events such as Memory Walk, Cupcake Day, and Elf Day. With our support, Alzheimer’s Society is able to fund new research, and provide valuable support to more people, in order to bring us closer to a world without dementia.
Since 2016, we’ve worked together with Age UK to increase the financial independence of older people.
We’ve developed multiple initiatives such as awareness sessions to help prevent frauds and scams, delivered in local Age UK centres, as well as a programme to help older people learn and develop digital skills to make their lives easier and enable them to do more online.
Promoting digital inclusion is a core objective of Santander’s sustainability strategy. Customers and members of our community who are not online may be at a disadvantage by not being able to carry out daily activities through digital channels.
Therefore, together with Age UK, we aim to dismantle the barriers they may face and support them to build the digital skills they need to maintain their financial independence for longer.
At Santander, we’re committed to keeping all of our customers safe, and fighting financial crime is an important part of our strategy. With the increase in the number of fraud and scams affecting young people, we wanted to take specific action to help young people better understand how fraudsters and scammers target them and help them to spot the signs before it’s too late.
When we got in touch with Kurupt FM, writers and stars of the BAFTA winning television programme ‘People Just Do Nothing’, they immediately recognised that fraud and scams are a really important topic for their fans.
Working together with Kurupt FM, we’ve created MC Grindah’s Deadliest Dupes - a three episode mini-series that combines Kurupt FM’s much-loved style and humour with important messages about fraud and scams.
Deadliest Dupes has been seen by over 76% of UK 18-24 year olds on Instagram – more than four million people – and we partnered with Barnardo’s to extend the campaign’s reach to vulnerable young people.
The campaign won Best Financial Services Content Marketing Strategy/Campaign at leading industry awards - The Drum Content Awards.
UEFA Champions League
Working in partnership with our charity partners National Numeracy and the world's biggest football influencers the F2, we launched an educational football-themed roadshow – ‘The Numbers Game’ – aimed at raising awareness of the importance of numeracy and the crucial role numbers play in everyday life.
‘The Numbers Game’ is our nation-wide, educational football-themed roadshow aimed at building numeracy awareness and recognition.
Our 48ft Champions League branded truck unfolds to provide a unique onboard interactive experience which helps people understand the importance of numbers in everyday life, through the power of football. The experience helps to stimulate the ‘everyday maths’ skills that are crucial to achieve a better financial future.
The roadshow’s ultimate purpose is to improve numeracy by driving people to a comprehensive online tool, developed by our campaign partners National Numeracy.