Our approach to sustainability
We recognise that financial institutions have an important role to play in addressing challenges such as financial inclusion and financial crime, and in broader systemic issues such as digital transformation and climate change.
As Chief Executive, I aim to ensure that our priorities deliver long-term value for our business, the customers we serve and communities in which we operate.
These segments are entirely interrelated, as it is simply not possible to build sustainable success for one and not the others. Good business depends on a strong, healthy society - and vice versa.
We have an important role to play not just in our economy but in promoting sustainability and diversity. Our culture of Simple, Personal and Fair places fair treatment at the heart of everything we do, underpinned by our well established nine behaviours. We will continue to ensure that our culture supports the delivery of the transformation objectives and our purpose to help people and business prosper.
Our strategy is focused on four pillars, covering the social and environmental topics which are most important to our customers, shareholders, people and communities, and where we can have a real impact:
We’re proud to partner with Alzheimer’s Society with the ambition to become more digitally friendly for customers affected by dementia.
We aim to ensure all our customers have full access to financial services to improve financial inclusion, better protect our communities from financial crime and help those who struggle with the pace of digital change.
Working with Kurupt FM, writers and stars of the BAFTA winning tv programme ‘People Just Do Nothing’, we’ve created MC Grindah’s Deadliest Dupes - a three episode mini-series that combines Kurupt FM’s style and humour with important messages about fraud and scams.
‘The Numbers Game’ is aimed at raising awareness of the importance of numeracy and the crucial role numbers play in everyday life is our nationwide, educational football-themed roadshow aimed at building numeracy awareness and recognition.